Herbert
It’s a dog-eat-plant world
Herbert
The chewing toy that analyzes saliva in order to keep track of your plant-based dog’s health.
Herbert connects to your phone via Bluetooth, providing weekly updates on your dog’s health through the app. It encourages dog owners to exclude meat from their dogs' diets, keeping both the dogs and the planet healthy.
Create a new brand that makes a difference for the climate.
Eating meat is one of the biggest problems for the climate. And with an estimated 600 to 900 million dogs worldwide, mostly fed meat-based food twice a day, the environmental pawprints are huge.
Many vegetarians and vegans want to feed their dogs plant-based diets, but worries about nutrition hold them back.
Recent studies show that vegetarian dogs actually can be healthy, and if dog owners could receive regular updates about their dog’s health, transitioning to a plant-based diet would be much easier.
