Express your sound

A celebration of the hairstyle all music-heads can embrace

Mondo by Defunc launches a campaign in collaboration with the American rap star Ice Spice, making a statement of how hair looks after a long session of listening to music with headphones on – The Headphone Hair.

BRIEF

Launch a PR campaign including an unexpected artis-collab that breaks the internet and targets young, music oriented individuals.

CHALLENGE

Hair has always reflected musical identity for dedicated listeners. But, spending hours listening to music with headphones on, will mess up your hairstyle, causing the dreaded ‘headphone hair’ look.

Mondo by Defunc’s headphones were created for people who just can’t get enough of music, featuring comfy ear padding and 45 hours of playtime.

But what about your hair? Could headphone hair be something to be proud of?

Opportunity

Since it symbolizes the time and love you’ve devoted to your music, it can become a badge of honor, and a way to express yourself.

Watch case study here

Collaboration

Ice Spice reveals her new hairstyle on stage, as the first step of the campaign.

VISUAL MERCHANDISING AND MERCH
Busts will be created to display the headphones in-store, and a “Turn up the volume” paste will be sold for anyone who wants to boost their bounce a little extra.

TEAM: Oscar Larsson, Elise Strandh, Mortimer Hedman, Selma Omar Costa