Sveriges Arkitekter

Detaljens betydelse

A film that encourages architects' genuine passion and curiosity, promoting the course 'Detaljens betydelse.' It’s the first film under the concept “Vi kallar oss arkitekter”.

BRIEF

Sell more courses specifically to Sveriges Arkitekters members – the architects.

CHALLENGE

Architects are often misunderstood and criticized for being nerdy, boring or even snobby.

OPPORTUNITY

Being an architect is not just a job, it’s a lifestyle. A lifestyle of genuine creativity and curiosity to make things better. That’s what makes them architects.

So, we wanted to communicate in a way that resonates with them and make them feel understood, but with a fun, little twist.

FUN FACT

After presenting this, one of the architects told us how she once stood by a wall and literally cried because it was so beautiful.

TEAM: Elise Strandh, Albert Bäckman, Mortimer Hedman, Mahina Köhlin-Manta, Eric Günther